With a product that has been underexplored in Europe, this Argentine company aims to set a trend with its unique and innovative designs.
Despite the challenging and uncertain economic context in Argentina due to high inflation and the outcome of the general elections – which left an open scenario in the political landscape – many companies in the South American country are betting on growth and expansion into the European territory. One of them is Hardem, the eyewear brand that recently arrived in Spain.
To find out about their challenges in entering the Spanish market, where they will sell their products, and their future objectives, El Cronista España spoke with the CEO and founder of the company, Nicolás Schirmer.