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iProfesional: This entrepreneur started selling glasses in his garage, and today his brand is breaking into Spain.

Hardem was born in 2015 to revolutionize the eyewear industry. With a year-over-year growth of 40%, it aims to reach the world.

‘Since I was a child, I was an entrepreneur and always sought my economic independence,’ says Nicolás Schirmer, CEO of Hardem, an Argentine designer eyewear brand known for its quality and cutting-edge design.

In 2005, when the concept of ‘showroom’ didn’t exist yet, I started my own multi-brand space where I sold clothing and all kinds of accessories. in the garage of my house. I also had a social tennis academy with a friend, with over 350 students. As I advanced in my Marketing career, I began providing consulting services to small and medium-sized enterprises (SMEs). But my dream was always to have my own brand,” he narrates.

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