Nicolás Schirmer introduced the Hardem eyewear brand in 2015. After experiencing steady growth in recent years and with an initial investment of 70,000 euros, he has now established a presence in Spain.
He pursued it and achieved it. The conviction to undertake and have his own brand charted the course for Nicolás Schirmer (34). And in that search, eight years ago, he stumbled upon a little-explored niche with great potential: eyewear.
“I was always curious about the sense of belonging that the luxury industry evokes, the needs that the unattainable generates. Later, I also understood that glasses were part of this segment: they had become a collectible fashion accessory that completed people’s outfits for every moment of the day and occasion,” explains Schirmer. He also points out that the market’s offering included beautiful designs but of low quality. Additionally, due to import restrictions, the brands entering from abroad were very few.